Sex, Love and Makeovers in the City of the Ancient Cougars

It's the summer of the 4th Annual Fashion Beauty Pageant for Women of a Certain Age Plus More, contestants traveling from all over the world to Ciudad de las Pumas Antiguas, or City of the Ancient Cougars, a fictitious South American resort. Along with the women and their seamstresses, young men in their twenties and thirties converge on the town, some gigolos, some fetishists and some genuinely interested in elderly women. 

Beneath the satirical nature of the resort, the pageant follows six different characters through their battles with their identity: Bedda Harris, a narcissist who uses young men to make her feel young, but who desperately finds her health ailing; Skeeter Jones, her seamstress granddaughter who Bedda mercilessly controls and who is mourning the death of her beloved father; Bobby Palomino, an impotent young man man unlucky in love who hopes that an elderly woman could love him; the voluptuous Luna Santiago who has moved here from New Mexico to avoid being harassed, thinking it emotionally safer being among men who prefer old women;  Jamie Kincaid, who gives of himself to different young men but finds himself unloved; and Dixie Poinbottom,  a widow in her eighties who hopes that the pageant may help her to deal with her seemingly unstoppable grief. 

It is through their interactions with each other, plus others at the resort, that these characters struggle to come to terms with their core identity.